Justin P. Goodrich is a public affairs executive and university lecturer.

 

He began his career in public affairs as a sole practitioner in 2008 before founding Alliance Public Affairs Group in 2016. Over the course of his career, Justin has served as a trusted advisor to c-suite executives and elected officials, delivering strategic guidance to all levels of government, the private sector, the non-profit sector, and various Indigenous organizations.

 

In addition to his work in public affairs, Justin has an extensive background in community-based media, including roles as a columnist (print and online) and host of television, radio, and podcast programs. He has also been a keynote speaker, presenting across Canada, the United States, and Asia.

 

Academically, Justin holds qualifications in both social sciences and law. He earned degrees in media and communication studies and political science, followed by a Master of Laws in Diplomacy & International Law from Lancaster University, a leading law school in the United Kingdom. A passionate educator, Justin has been teaching at the graduate level since 2020. He currently lectures at Adler University, where he delivers courses on public policy, public sector governance, organizational leadership & management, and ethics, diversity & socially responsible practices. Adler University is recognized as Canada’s only university dedicated to advancing social justice.

 

Justin’s commitment to service is reflected in his extensive volunteer history, which began in his adolescence. By his mid-thirties, he had served on over two dozen community, non-profit, political, and academic committees and boards. Most notably, he is a former chairman of the board of governors for a public university.

 

Based in Vancouver, British Columbia, Justin holds dual Canadian and British citizenship.

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